Help Me Brainstorm a Better Brand
The Lord is My Editor–Logo with Text
For this week, I want to share some of the ideas I’ve come up with for branding. More than that, I earnestly seek your opinions on these ideas, so I can finally create a brand from which to focus on future projects and marketing.
My problem with branding (and so many other things in life) is all about my eclectic tastes and personality. I don’t seem to fit into any of the usual molds. I write poetry, haiku, novel-length fiction, short stories, articles, lyrics, haiku, devotions, Bible studies, and have a couple books I’d like to do about bands. Oh, and I’ve got an old project for Christian writers I’d like to revive. In addition to writing, I edit, photograph, create graphic designs (like wallpaper and kaleidoscopes), do web design, run a local Christian writer’s group, and volunteer for the planning of a state writer’s conference. If I added all the work experiences in my life, this post would get way too long.
So, how do I create a brand when my creative desires are all over the map? You might say, “Pick a favorite,” but most of them are favorites and all of them have probably been a favorite at one time or another. On my business cards, I finally opted for the following line: “Writer–Editor–Creative Mind” and I added the words in the logo above. I was told by an agent at a conference that “The Lord is My Editor, I Shall Rewrite” is not actually a brand, and she came up with “Stories that Need to be Told” as an option. Most everyone in the group liked that one, but when I did research, I found it was already used quite a bit.
All this brings us to my own brainstorming. I have come up with 10 possibilities in addition to the one from the agent. I created a poll to allow readers to choose up to three favorites so I could use a weighted voting technique to help me select the best idea. Would you please choose your favorites, and/or add your own suggestions, to help this eclectic gal toward a final brand? In addition, you are welcome to comment on your choices and your suggestions. Thanks so much, and I truly appreciate all comments and ideas.
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Crystal, I think you are wise to capitalize and highlight your varied talents and interests. God designed you with all those interests, that IS your brand. Bring it to the forefront, let your followers know you are a person of many talents and they can always expect to be surprised and delighted with what you have to offer. You have a God-ordained target audience for what you have to share, and those folks will find you. As long as you design each product niche with a similar look or cover design, or vary your author name for each niche – so your audience can anticipate what to expect, you should be fine. Wishing you abundant blessings as you move forward.
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Thank you, Lana. I agree that God designed me this way. My name wasn’t even supposed to be Crystal but rather Pamela Joanne with a nickname of PJ. No one in my family knows how my mom came up with Crystal, but it fits my multifaceted tastes and talents. I can see what you mean about keeping some design similarities in the same way a prism always reflects the sun as a rainbow. I’ll be chewing on the one and pondering how to resolve it as I move forward. Thanks for your great comments and for voting. God bless you.
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