Crystal Writes A Blog

Help Me Brainstorm a Better Brand

The Lord is My Editor–Logo with Text

For this week, I want to share some of the ideas I’ve come up with for branding. More than that, I earnestly seek your opinions on these ideas, so I can finally create a brand from which to focus on future projects and marketing.

My problem with branding (and so many other things in life) is all about my eclectic tastes and personality. I don’t seem to fit into any of the usual molds. I write poetry, haiku, novel-length fiction, short stories, articles, lyrics, haiku, devotions, Bible studies, and have a couple books I’d like to do about bands. Oh, and I’ve got an old project for Christian writers I’d like to revive. In addition to writing, I edit, photograph, create graphic designs (like wallpaper and kaleidoscopes), do web design, run a local Christian writer’s group, and volunteer for the planning of a state writer’s conference. If I added all the work experiences in my life, this post would get way too long.

So, how do I create a brand when my creative desires are all over the map? You might say, “Pick a favorite,” but most of them are favorites and all of them have probably been a favorite at one time or another. On my business cards, I finally opted for the following line: “Writer–Editor–Creative Mind” and I added the words in the logo above. I was told by an agent at a conference that “The Lord is My Editor, I Shall Rewrite” is not actually a brand, and she came up with “Stories that Need to be Told” as an option. Most everyone in the group liked that one, but when I did research, I found it was already used quite a bit.

All this brings us to my own brainstorming. I have come up with 10 possibilities in addition to the one from the agent. I created a poll to allow readers to choose up to three favorites so I could use a weighted voting technique to help me select the best idea. Would you please choose your favorites, and/or add your own suggestions, to help this eclectic gal toward a final brand? In addition, you are welcome to comment on your choices and your suggestions. Thanks so much, and I truly appreciate all comments and ideas.

August 3, 2016 Posted by Crystal A Murray (aka CrystalWriter) | About Writing, Creativity, Nonfiction | blogging, brainstorming, brand, branding, creative, crystalwriter, help, ideas, poll, reader participation, slogan, writer, writing | 2 Comments